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91% of businesses now use explainer videos (Hubspot).
And most:
Why?
Because when 91% of businesses are doing the same thing…
The market becomes saturated.
Prospects become jaded.
And your business becomes invisible.
Case in point, here are:
9 Different Businesses.
9 Different Industries.
1 Identical Video:
This is an Explainer Video for a
data solutions company
This is an Explainer Video for a
display management tool
This is an Explainer Video for an
AI hiring solution
This is an Explainer Video for a
service management company
This is an Explainer Video for
tax software
This is an Explainer Video for a
real estate SaaS
This is an Explainer Video for
communications infrastructure
This is an Explainer Video for an
energy solutions company
This is an Explainer Video for a
cloud storage solution
Yet Meanwhile –– People LOVE Movies
Despite scrolling past explainer videos in the first 5 seconds….
They happily watch 3.2 hours of Netflix every single day.
Devour 2 hours of Barbie.
And spend a collective $42.5 billion on Hollywood Blockbusters every year.
Which means:
They must feel like they’re watching a movie.
The next evolution of business video that explains your products and services through captivating “mini-movies” to maximize engagement, differentiate your brand, and make prospects excited to do business with you
Explainer Movies™ (like explainer videos) are short videos that explain your products and services.
But unlike explainer videos:
They do the explaining through a “mini-movie” that makes prospects feel more engaged, excited, and entertained.
As a result, prospects watch them for longer, remember you over competitors, and get more excited about what you can do for them.
“We tried explainer videos and nothing really happened.
But the Explainer Movie™ blew up on Twitter!“
Dylan Coady, Marketing Lead, Yield Yak
“We tried explainer videos in the past but people didn’t even watch them. But your Explainer Movie is making a big difference in our outbound efforts”
Simon Furlong, CEO, Geode Finance
“Our Explainer Movie has over 230,000 views on YouTube and a 95% engagement rate!”
Kasada IO