Here's Why Explainer Videos
Aren't Working In 2025

...And The New "Explainer Movie" Companies Are Using To Drive More Leads, Demos, And Pipeline

Explainer Videos Used To Be An Engaging Way Of Explaining Your Company

But in 2025…

They’ve become so overused that most prospects zone out in the first 10 seconds.

(It’s why the average view rate is just 11%).

Prospects Are Tired Of:

The cliche “problem-to-solution” script…

The monotone narrators…

And the cheap, tacky visuals.

(Like these):

A Better Way In 2025 Is To Make Your Explainers Feel Like Movies

Movies have a unique ability to draw people in

Change the way we feel

And inspire action.

It’s why the average person watches 3.2hrs of Netflix every single day.

And why Hollywood is worth $97 billion.

INTRODUCING

Explainer Moviesâ„¢

Explainer Moviesâ„¢ explain your products and services through “mini-movies” to increase engagement, emotion, and excitement

See for yourself:

Baby

Steps

When an unexpected pregnancy throws her life off course, a young mother fights to provide for her child and follow her dreams.

Only on Instinct

Baby Steps

People.ai

GEODE

Paybycar

Yield Yak

Instinct Animations

How Are Explainer Moviesâ„¢ Different?

1. Plots

Explainer Movies™ contain plotlines that show (and not just tell) a story – increasing emotional impact.

See example:

Click to see example

Click to see example

2. Narration Styles

Explainer Moviesâ„¢ use Hollywood narration styles to convey information in an interesting and emotive way.

See example:

3. Cinematography

Explainer Moviesâ„¢ deploy cinematic techniques (camera angles, shot length, and coloring) to increase engagement.

See example:

Click to see example

Click to see example

4. Narrative Devices

Explainer Movies™ use interesting ways to tell a story (like plot twists, flashbacks, flashforwards, and parallel storylines) to keep viewers engaged.

See example:

The Full Comparison

Explainer Videos

(The Old Way)

Explainer Moviesâ„¢

(The New Way)

Use "problem to solution" scripting

Blends in with other B2B videos

Use Hollywood "Narrative Devices"

Engages viewers and stand out

Narrator talks at you

Feels like a pitch slap

Interesting narration styles

Feels like a movie

One camera angle

Feels like a PowerPoint

Exciting cinematography

Increases engagement and emotion

Cheesy music jingles

Irritates viewers

Epic soundtracks

Moves prospects and inspires action

Use "problem to solution" scripting

Blends in with other B2B videos

Use Hollywood "Narrative Devices"

Engages viewers and stands out

Narrator talks at you

Feels like a pitch

Has interesting narration methods

Feels like a movie

One camera angle

Feels like a PowerPoint

Exciting cinematic techniques

Increases engagement

Cheesy music

Irritates viewers

Epic soundtracks

Inspires action

Critics' Reviews

200% relative increase in sales conversions

Beyond Copy

1 Million YouTube Views

ScaleFlux

Doubled Time-On-Page

BabySteps

20,000 new users In 2 Months

Cyrano.ai

95% Engagement Rate with YouTube Ads (vs. average of 30%)

Kasada.io

Significant Increase In Visitors Converting To Leads

ParaSight Systems

97% View Rate With LinkedIn Ads (vs. platform average of 15%)

Bombora

Positive ROI In 40 Days

Data Onion

166% relative increase In "Get Started" Call To Action

Tridiuum.io

"Tears...straight tears and chills"

"This finally gave me an engaging way to explain my framework"

"They were curious, flexible, creative... and showed us there were no limits"

"We've noticed a a reduced effort in selling"

"Our customer acquisition costs decreased"

"Users are engaging beyond the metrics we were expecting"

Who Are Instinct Animations?

Well, firstly… we’re an award-winning animation studio with an average of 4.99/5 stars across Google, Clutch, and G2. 

But perhaps more importantly, we used to be an explainer video agency.

We started out in 2015 creating explainer videos for clients of all shapes and sizes.

But after seeing engagement rates go down year after year, we knew something had to change.

That’s when we began studying The Movies – devouring filmmaking courses, consulting with an Oscar nominated Hollywood Producer (with $1billion in Box Office), and applying everything we learned in our videos.

And that’s when the Explainer Movieâ„¢ was born.

4.99 Stars Across Google, Clutch, And G2

Enquire About Explainer Moviesâ„¢

Fill out the form below and we’ll get back to you with a custom proposal: