Explainer Videos Don't Work
It's Time For...
Explainer Movies™
Why Aren't Explainer Videos Converting In 2024?
While they used to be an engaging way of explaining your products and services…
They’re so overused now that most prospects zone out in the first 10 seconds.
Prospects Are Tired Of:
- The cliche “problem-to-solution” script
- The monotone narrators
- The cheap, tacky visuals
(Like these):
A Better Way In 2024 Is To Make Your Explainers Feel Like Movies
Movies have a unique ability to draw people in…
Change the way we feel…
And inspire action.
It’s why the average person watches 3.2hrs of Netflix – every single day.
INTRODUCING
Explainer Movies™
Explainer Movies™ explain your products and services through “mini-movies” to increase engagement, emotion, and excitement
See for yourself:
Only on Instinct
Baby Steps
People.ai
GEODE
Paybycar
Yield Yak
Instinct Animations
How Are Explainer Movies™ Different?
1. Plots
Explainer Movies™ contain plotlines that show (and not just tell) a story – increasing emotional impact.
See example:
Click to see example
Click to see example
2. Narration Styles
Explainer Movies™ use Hollywood narration styles to convey information in an interesting and emotive way.
See example:
3. Cinematography
Explainer Movies™ deploy cinematic techniques (camera angles, shot length, and coloring) to increase engagement.
See example:
Click to see example
Click to see example
4. Narrative Devices
Explainer Movies™ use interesting ways to tell a story (like plot twists, flashbacks, flashforwards, and parallel storylines) to keep viewers engaged.
See example:
The Full Comparison
Explainer Videos
(The Old Way)
Explainer Movies™
(The New Way)
Use "problem to solution" scripting
Blends in with other B2B videos
Use Hollywood "Narrative Devices"
Engages viewers and stand out
Narrator talks at you
Feels like a pitch slap
Interesting narration styles
Feels like a movie
One camera angle
Feels like a PowerPoint
Exciting cinematography
Increases engagement and emotion
Cheesy music jingles
Irritates viewers
Epic soundtracks
Moves prospects and inspires action
Use "problem to solution" scripting
Blends in with other B2B videos
Use Hollywood "Narrative Devices"
Engages viewers and stands out
Narrator talks at you
Feels like a pitch
Has interesting narration methods
Feels like a movie
One camera angle
Feels like a PowerPoint
Exciting cinematic techniques
Increases engagement and emotion
Cheesy music jingles
Irritates viewers
Epic soundtracks
Moves prospects and inspires action
Critics' Reviews
200% relative increase in sales conversions
Beyond Copy
1 Million YouTube Views
ScaleFlux
Doubled Time-On-Page
BabySteps
20,000 new users In 2 Months
Cyrano.ai
95% Engagement Rate with YouTube Ads (vs. average of 30%)
Kasada.io
Significant Increase In Visitors Converting To Leads
ParaSight Systems
97% View Rate With LinkedIn Ads (vs. platform average of 15%)
Bombora
Positive ROI In 40 Days
Data Onion
166% relative increase In "Get Started" Call To Action
Tridiuum.io
"Tears...straight tears and chills"
"This finally gave me an engaging way to explain my framework"
"They were curious, flexible, creative... and showed us there were no limits"
"We've noticed a a reduced effort in selling"
"Our customer acquisition costs decreased"
"Users are engaging beyond the metrics we were expecting"
Who Are Instinct Animations?
Well, firstly… we’re an award-winning animation studio with an average of 4.99/5 stars across Google, Clutch, and G2.
But perhaps more importantly, we used to be an explainer video agency.
We started out in 2015 creating explainer videos for clients of all shapes and sizes.
But after seeing engagement rates go down year after year, we knew something had to change.
That’s when we began studying The Movies – devouring filmmaking courses, consulting with an Oscar nominated Hollywood Producer (with $1billion in Box Office), and applying everything we learned in our videos.
And that’s when the Explainer Movie™ was born.
4.99 Stars Across Google, Clutch, And G2
Enquire About Explainer Movies™
Book a Movie Meeting with us using the calendar or form below and you’ll come away with:
- A complete storyline for your Explainer Movie™
- A breakdown of your competitor videos (so you know how to stand out)
- A custom proposal
Prefer to chat via email?
Fill out the form below:
