EXPLAINER VIDEOS ARE DEAD.
IT'S TIME FOR
EXPLAINER MOVIES™
Discover the NEW “Hollywood Video Method” currently generating 3x more engagement, demos, and sales.
EXPLAINER VIDEOS USED TO
WORK GREAT
Before every company had one.
Before news feeds were plagued with them.
And before prospects had seen them over and over again.
BUT NOW... THE MARKET IS
SATURATED
91% of businesses now use them…
Causing businesses to blend in with each other…
And prospects to become blind to them.
AS A RESULT...
Most Explainer Videos have less than 100 views.
Are skipped in the first 11 seconds.
And do little to convert web browsers into high quality leads.
YET MEANWHILE...
PEOPLE LOVE MOVIES
The average American watches 3.2 hours of Netflix a day.
Is currently subscribed to at least 3 streaming services.
And happily sits through 2 hour blockbusters.
SO TO HOOK PROSPECTS'
ATTENTION
To make them fall in love with your company.
To get them excited to book a demo with you…
They must feel like they’re watching a movie.
INTRODUCING:
EXPLAINER MOVIES™
The NEW video method that explains your products and services through captivating “mini-movies” to maximize engagement, differentiate your brand, and make prospects excited to do business with you.
See for yourself:
WHAT MAKES EXPLAINER MOVIES™
DIFFERENT?
1. Plot
Movies have plots.
A sequence of events that take viewers on a journey from beginning to end.
Keep reading...
And it’s why people love them.
No matter how good the special effects, music, or characters – without a plot, people wouldn’t care.
And so it is with Explainer Videos.
They don’t have a plot.
Instead, they have a 2-pronged script structure:
- Highlight the problem
- Introduce the solution
This structure is broken.
It does little to absorb viewers in a narrative.
And prospects have heard it so many times they’re “numb” to it.
It’s why the typical engagement rate of an explainer video is less than half of what it was 5 years ago.
2. Narrative Devices
Movies have different narration styles:
Dialogue – where characters talk to each other.
Keep reading...
First person narration – where the narration is coming from the perspective of a character.
Breaking the 4th Wall – where a character talks through the camera as if in conversation with the viewer.
So on and so forth.
But the Explainer Video?
It has only one:
The external narrator of doom.
They never, ever, ever use any other form of narration other than the know-it-all that sounds more like a cheesy radio commercial than an empowering brand asset:
“Are you suffering from this problem? Well look no further – I have the solution!”
3. Cinematography
Movies use special cinematic techniques to enhance their “fascination factor”:
Camera angles – like the low angle shot to express vulnerability…
Keep reading...
Or the high angle shot to express conquest and triumph.
Shot length – the average shot length in movies is now just 2 seconds in order to keep people engaged and glued to the screen.
Lighting effects – like darker shades of blue to elicit feelings of hopelessness…
To vibrant shades of yellow to evoke joy and optimism.
Explainer Movies™ take all of these (and more) into consideration.
“
“It gets them excited about what we do”
“We tried explainer videos but people didn’t even watch them.
But with your Explainer Movie, not only do prospects watch it from start to finish, it gets them excited about what we do”
Simon Furlong, CEO, Geode Finance
THE FULL COMPARISON
EXPLAINER VIDEOS
(The Old Way)
EXPLAINER MOVIES™
(The New Way)
Use "problem to solution" scripting
Viewers zone out as they've heard it a million times before
Use Hollywood "Narrative Devices"
Viewers stay engaged as they feel absorbed in a movie
Have a narrator talking directly at you
Making viewers feel "pitch slapped"
Have exciting narration methods
Making prospects feel immersed in a movie
Only ever use 1 camera angle
Making it feel more like a dry PowerPoint
Use powerful cinematography techniques
Making it feel like an exciting blockbuster
Use boring visuals
Do people really want to watch characters sitting behind a desk?
Set in utterly unique worlds
That transport the viewer from their ordinary day-to-day
Contain cheesy music jingles
That sound like a tacky radio commercial
Craft epic soundtracks
That move prospects and inspire action
“
“The Explainer Movie blew up on Twitter!”
“We tried explainer videos and nothing really happened. But the Explainer Movie blew up on Twitter!”
Dylan Coady, Marketing Manager, Yield Yak
THE PROOF
Making prospects feel absorbed in a movie (while they learn about your company) increases engagement, leads, and sales.
Here’s the proof:
Beyond Copy
200% increase in sales page conversions
Tridiuum IO
166% increase in website conversions
Data Onion
Generated $38,400 in qualified leads in just 40 Days (with only $500 ad budget)
Cyrano.AI
Aquired 20,000 New Users In Their First 60 Days
Curogram
Raised $1.8million In Funding After Pitching To Investors With Their Explainer Movie™
GP Sewer Cam
Closed A 1-Year Contract
Kasada
230,000 views (and counting) On YouTube
Yield Yak
Blew Up On Twitter and (quite literally) had people begging to "take their money"
PayByCar
Explainer Movie™ featured in "Top 3 Best Features" on Behance (largest graphic design site in the world)
Kasada
95% engagement rate with YouTube ads (vs. the platform average of 9%)
"We've noticed a reduced effort in selling"
"Our cost to acquire a customer suddenly went down"
"This finally gave me a way to explain my framework"
"Users are staying longer and engaging beyond the metrics we were expecting!"
"They were curious, flexible, creative, and showed us there were no limits"
FEATURED IN
WHO ARE WE TO SAY
EXPLAINER VIDEOS ARE DEAD?
Well, firstly… we’re an award-winning animation studio with an average of 4.99/5 stars across Google, Clutch, and G2.
But perhaps more importantly, we used to be an explainer video agency.
We started out in 2015 creating explainer videos for clients of all shapes and sizes.
But after seeing engagement rates go down year after year, we knew something had to change.
That’s when we began studying the movies, devouring filmmaking courses, and even consulting with an Oscar nominated Hollywood Producer (with $1billion in Box Office).
That’s when we began studying The Movies – devouring filmmaking courses, consulting with an Oscar nominated Hollywood Producer (with $1billion in Box Office), and applying everything we learned in our videos.
And that’s when the Explainer Movie™ was born.
4.99 STARS ACROSS GOOGLE, CLUTCH, AND G2
CEO, LearningQ "The team consistently added value to our project with their suggestions and thoughtful, creative approach. The visual elements that appeal to the engagement for a learner completely delivered, and Instinct Animations provided exceptional and captivating engagement for our end user from start to finish."
Co-Founder, Aiberry "I had met with several other companies before talking with Stephen and Kyle at Instinct Animations. I knew right away that they would do the best job. They had great energy, creative ideas, and really listened that first call to understand what we were looking for, and I loved how structured the process was."
Founder, Juicy Orange "The client's customers were delighted with Instinct Animations' professional work. They lead a responsive and hardworking process to ensure solid project management. The team also praised their honesty and commitment to meet their needs throughout the engagement."
Communications Manager, EnrollmentRX "Unlike other companies we've worked with, Instinct Animations made us feel so confident throughout the process and was there to guide us through everything. I was shocked at how quickly they were able to get this project done!"
CEO, Nomi "The team at Instinct Animation were excellent listeners and asked thoughtful and insightful questions which helped us fast-track the product development. The entire team was helpful and considerate and it was clear that they valued each point of communication."
Business Development, Quake Global "Generally speaking, working with Instinct Animations was a very good experience. They were awesome to work with, as well as extremely professional, communicative, and intelligent. They brought smart ideas to the table and delivered very creative and original work."
Head of Marketing, CookingPal "This is the second time we worked with Instinct. They are a great team, they listed to our feedback and implement it adding a creative spin to it. One thing to mention is that the team resides all over the world, so working from HK, it gave us an advantage as the animators were 12 hours behind, so we were able to gather feedback just in time for the team to wake up and get the ball rolling on the edits."
CIO, LearningQ "With this new content users are staying on longer and engaging beyond the metrics we were expecting. Thanks to the level of the storytelling in the videos we’ve received a Lighthouse Accessibility Score of 100, and feedback from the board has been resoundingly positive. I really do appreciate the time and work Instinct Animations put into what would be dry topics and making them more engaging.”
Assistant Professor, University of Virginia "We investigated people's vulnerability to mis/disinformation using several scales, in which 50% of the sample were exposed to the intervention videos. The studies show that the 50% that watched the animations achieved the highest average recall score when compared against other formats, i.e. the videos worked best in improving people's capacity to detect misinformation."
Director of Marketing, Workterra "We wanted to create educational videos around our complex process. With Instinct Animations, we couldn’t have asked for a more engaged project management experience. They stuck to their timelines and kept us engaged. The follow-ups were frequent, so we knew exactly where we stood. I wish we had more projects to work with them."
President & Chief Operating Officer, Cognitive Space "Instinct Animations offered us a very complete service and thought of everything. They made great suggestions and helped us think about things we wouldn’t have come up with if we’d tried to do this on our own. What we liked the most about Instinct Animations was their willingness to learn."
Director of Marketing, Newcastle Limited "Kyle and Laura were great at communicating with us and providing us with updates along the way. We appreciate their attentiveness and flexibility, and the turnaround times are also very fast. the team animated the video and delivered it well before our deadline. We are very happy with the final product!"
“Our Explainer Movie has over 230,000 views on YouTube and a 95% engagement rate!”
Kasada IO
ENQUIRE ABOUT
EXPLAINER MOVIES™
Fill out the form below and we’ll get in touch with:
- Relevant examples in your industry
- What you can achieve with your desired budget
- How we work (timeline, process etc.)