Get more engagement, views, and ROI from your explainer videos
...with Explainer Movies™




















What Are Explainer Movies?
Explainer Movies are a more engaging way of explaining your products and services.
They explain your company, products, and services through “mini-movies”…
Increasing engagement, excitement, and pipeline.
“Our Explainer Movie saw 97.2% video completion rate”

Shalane Layugan Peterson
Marketing Manager
Bombora
“Our Explainer Movie doubled our time on page“

Charlton Jones
Director of Marketing
BabySteps
“We’ve seen a significant increase in visitors converting to leads”

Sam Razor
Executive Chairman
Parasight Systems
Only on Instinct








How Are Explainer Movies™ Different?
1. Plots
Explainer Movies™ contain plotlines that show (and not just tell) a story – increasing emotional impact.
See example:
See example
See example
2. Narration Styles
Explainer Movies™ use Hollywood narration styles to convey information in an interesting and emotive way.
See example:
3. Narrative Devices
Explainer Movies™ use interesting ways to tell a story (like plot twists, flashbacks, flashforwards, and parallel storylines) to keep viewers engaged.
See example:
See example
See example
4. Cinematography
Explainer Movies™ deploy cinematic techniques (camera angles, shot length, and coloring) to increase engagement.
See example:
The Full Comparison
Explainer Videos
(The Old Way)
Explainer Movies™
(The New Way)
Use "problem to solution" scripting
Blends in with other B2B videos
Use Hollywood "Narrative Devices"
Engages viewers and stand out
Narrator talks at you
Feels like a pitch slap
Has interesting narration methods
Feels like a movie
One camera angle
Feels like a PowerPoint
Exciting cinematic techniques
Increases engagement and emotion
Cheesy music jingles
Irritates viewers
Epic soundtracks
Moves prospects and inspires action
Use "problem to solution" scripting
Blends in with other B2B videos
Use Hollywood "Narrative Devices"
Engages viewers and stands out
Narrator talks at you
Feels like a pitch
Has interesting narration methods
Feels like a movie
One camera angle
Feels like a PowerPoint
Exciting cinematic techniques
Increases engagement and emotion
Cheesy music jingles
Irritates viewers
Epic soundtracks
Moves prospects and inspires action
Critics' Reviews
200% relative increase in sales conversions
Beyond Copy

1 Million YouTube Views
ScaleFlux

Doubled Time-On-Page
BabySteps

20,000 new users In 2 Months
Cyrano.ai

95% Engagement Rate with YouTube Ads (vs. average of 30%)
Kasada.io

Significant Increase In Visitors Converting To Leads
ParaSight Systems

97% View Rate With LinkedIn Ads (vs. platform average of 15%)
Bombora

Positive ROI In 40 Days
Data Onion

166% relative increase In "Get Started" Call To Action
Tridiuum.io

"Tears...straight tears and chills"

"This finally gave me an engaging way to explain my framework"

"They were curious, flexible, creative... and showed us there were no limits"

"We've noticed a a reduced effort in selling"

"Our customer acquisition costs decreased"

"Users are engaging beyond the metrics we were expecting"

Who Are Instinct Animations?
Well, firstly… we’re an award-winning animation studio with an average of 4.99/5 stars across Google, Clutch, and G2.
But perhaps more importantly, we used to be an explainer video agency.
We started out in 2015 creating explainer videos for clients of all shapes and sizes.
But after seeing engagement rates go down year after year, we knew something had to change.
That’s when we began studying The Movies – devouring filmmaking courses, consulting with an Oscar nominated Hollywood Producer (with $1billion in Box Office), and applying everything we learned in our videos.
And that’s when the Explainer Movie™ was born.

4.99 Stars Across Google, Clutch, And G2












Enquire About Explainer Movies™
Fill out the form below and we’ll get in touch with:
- Relevant examples in your industry
- What you can achieve with your desired budget
- How we work (timeline, process etc.)