How LearningQ Increased Engagement, Accessibility, And Time-On-Platform With "Metaphor Movies"
An E-Learning Case Study
The Full Story
LearningQ make learning simple, by breaking complex concepts into 2-5 minute video based skill units.
This particular 50 unit module was designed for persons with developmental disabilities…
…so they needed a creative animation partner who could blend creativity with simplicity, in order to maximize both learning engagement and accessibility.
Our Rationale
We believed that using visual metaphors would be the most effective way to achieve their goals.
Not only are metaphors excellent at making communication more interesting, engaging and thought-provoking, but modern Neuroscience research shows they make learning:
- easier – by linking unfamiliar and unfamiliar ideas, shortcutting mental understanding
- more memorable –– due to the vivid mental imagery and increased engagement associated with metaphors
What We Did
Step 1: Got a thorough grasp of each micro-unit
Step 2: Crafted a highly engaging visual metaphor that creatively (yet strategically) reflects the topic
Step 3: Bring it all to life with animation
Results
- 100/100 lighthouse accessibility score
- Surpassed video engagement KPI's
- Exceeded "time spent on platform" KPI's
Witness The Metaphorical Magic For Yourself
What The Client Had To Say…
